Penguin Random House's Crown Publishing Group has launched an automated system to make its ARCs directly available to bloggers. Through its website Blogging for Books, thousands of galleys--in both print and digital--will now be available across nine different categories including fiction, nonfiction, faith and cooking/food.
The Blogging for Books site was created in 2009 by WaterBrook Multnomah and, after growing substantially, was redesigned in late April. Crown said that since the redesign 1,300 review copies have been requested through the site, and more than 30,000 reviews have been created.
In addition to the new automated galley-request system, Blogging for Books has updates its registration process allowing users to indicate the categories that most interest them. Bloggers can also access the site through a mobile-optimized option.
Kate Rados, director of community development for Crown, said the Blogging for Books has a dual purpose, to "increase reader discoverability of Crown's upcoming titles and to provide bloggers with the ability to more efficiently receive only the books they are most interested in reviewing."
