Kyowon, founded in 1985, is one of the biggest publishing companies in Korea. They produce various educational programs, picture books, fairy tales, DVD and online services, and have a strong reputation for prenatal care books for mothers, baby and toddler, pre-school children and students from elementary to high school.
Almost all of its titles are series- or program-based and focus on child development and educational needs. Kyowan's catalogue has roughly 70 series, 90% of which are developed in house, with the rest published in translation from around the world.
Kyowon has built a sales force of 30,000 who, together with 13,000 teachers, guide children with home study materials.
Non-publishing activities include Kyowon L&C, which develops lifesyle products, and Kyowon Travel, which produces educational travel programs.
Kyowon’s founder, Chang Pyung-soon, started his business career as an insurance salesman and later sold books door-to-door.
Key company developments in 2013
Kyowon's vision for 2015 is to grow the customer base to 10 million, with revenues to 3 trillion KRW (or 1.2 billion USD) including all non-publishing activities. For the educational business alone, the company has set a 2015 goal for revenues at 650 billion KRW with 1.6 m customers.
Ownership, mergers & acquisition, internal organization
Kyowon Co., Ltd. merged with Kyowon L&C in 2013.
Kyowon has sold copyrights of books and works of animation to 68 countries, 94 companies, with 1,481 titles, as well as 44 television broadcasting rights into 18 languages.
Kyowon All&G, an educational program for Android-based tablet PCs, was released in May 2014.
Bestselling authors & titles
Every year, Kyowon publishes 10 to 12 new series, with 30 – 50 titles per. Along with picture books, subjects include mathematics, science, society, language, and others. Kyowon has over 100 editors in the company to assure high quality for each series. Kyowon sells over 200,000 sets per year.