Time Inc. has renamed its book and bookazine publishing division, Time Home Entertainment, Inc., as Time Inc. Books. The company will also debut its new logo at this year's BookExpo America at the end of May.
The rebranding follows a shift in senior staffing at the division. This week, Time Books announced Allison Devlin's appointment as associate publisher. Devlin was formerly marketing director and acting publisher at Running Press. Last October, after the departure of president Jim Childs for Rowman & Littlefield, Margot Schupf, who had joined the division as v-p, associate publisher in June 2014, was named publisher.
Time Inc. Books will continue to publish books under Time Inc.’s brands, including Cooking Light, Entertainment Weekly, Essence, StyleWatch, Real Simple, and Southern Living.
The Oxmoor House imprint, based in Birmingham, Ala., will remain an imprint of Time Inc. Books. As part of the initiative, the Time Home Entertainment imprint will be renamed Liberty Street—an homage to Time Inc.’s new corporate office location in downtown Manhattan.
