The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program.
The site features 10 icons that house all of Quarto’s titles in a particular topic. The 10 subject areas are: Quarto Cooks, Quarto Homes, Quarto Drives, Quarto Kids, Quarto Lives (health & MBS), Quarto Plays (sport & games), Quarto Creates (art, craft & design), Quarto Thinks (culture), Quarto Explores (history, travel, science) and Quarto Gifts.
Each subject area has curated recommendations, accompanying blogs full of content drawn from the books and focused social media accounts to drive consumer engagement. Consumer in the U.S. will be able to buy directly from the site beginning August 31 and the U.K. direct selling site will go live September 31.
While Quarto’s American companies have sold directly on and off for a few years this is the first global integrated consumer facing site for the entire company. “We want to be able to connect our books and their authors directly with consumers in a way that is responsive to what they're searching for,” said Quarto head Marcus Leaver. “We’re excited at the opportunity this gives us to engage consumers and develop deeper and lasting relationships and provide more meaning to the Quarto brand.”
