Sourcebooks has formed a new international sales group and hired Shawn Abraham as director of the new unit. Abraham had been manager of international sales at Ingram Content Group, and previously worked as senior manager for international online and digital sales at Penguin Random House.
“Several years ago, we identified a significant opportunity for our authors around the world,” said Dominique Raccah, Sourcebooks publisher and CEO in a statement. “This business is already posting strong growth—doubling sales in the last three years—and with this new global sales effort, we expect to rapidly increase growth in revenue and market share around the world.”
Under the new structure, Sierra Stovall will continue her role as rights and exports manager and Elizabeth Otte will continue to work on international platforms, exports, and e-books. They will both report to Abraham. The group will also be adding one additional employee.
Sourcebooks said Abraham will be helped by Penguin Random House in “prioritizing opportunities on a global level." Earlier this year, PRH bought a 45% stake in Sourcebooks. “Being able to tap into the knowledge base of the Penguin Random House international sales and marketing team has been tremendously valuable, allowing us to move quickly in developing our international growth strategy,” said Raccah.
Raincoast Books will continue to distribute Sourcebooks titles throughout Canada and Melia Publishing Services will continue to facilitate sales of its titles in the U.K. NewSouth Books will continue to handle sales of Sourcebooks titles in Australia through the publisher’s existing relationship with Baker and Taylor’s Global Publishing Services.
