Find Your People: Building Deep Community in a Lonely World by Jennie Allen debuts at #1 on PW’s Religion Nonfiction Bestsellers List for February, which counts sales from the five-week period ended March 5. In addition to a social media campaign and paid advertising, marketing and publicity pushes from PRH’s WaterBrook imprint included an “insider team” of over 2,000 members who helped promote the book, according to the publisher. Find Your People was also featured at the globally live-streamed IF: Gathering—an annual conference for women founded by Allen in 2014, which took place March 4-5. It was streamed at over 4,200 local sites, mostly women gathering in churches, living room, and dorm rooms, in 40 countries, according to WaterBrook. And all 3,000 tickets for the live event in Dallas, Tex. sold out within hours.
Further, Allen launched a book club around Find Your People as well as a podcast series around the book on her program “Made For This.” Finally, Find Your People was also selected for author and former star on A&E’s Duck Dynasty Sadie Robertson Huff’s book club, Live Original.
Allen discussed the origin of the book with PW late last year, saying: “Everyone I talk to is suffering and discouraged and angry. Well, here I am. I care about you.” The author also takes #7 on the Religion Nonfiction list with her 2020 bestseller, Get Out of Your Head.
Good Enough: 40ish Devotionals for a Life of Imperfection by Kate Bowler, which is another PRH title—this time published under the Convergent imprint, debuts in at #2 in Religion Nonfiction. Several authors offered blurbs of the book, including Cole Arthur Riley, Barbara Brown Taylor, and Jeff Chu. Bowler, who is also the author of Everything Happens for a Reason and Other Lies I’ve Loved, described Good Enough as her attempt “to lovingly talk to people about focusing on what is possible today” while talking to PW.
Sarah Young takes #3 and #4 with her perennially popular devotionals Jesus Calling and Jesus Listens, respectively. And rounding out the top five in Religion Nonfiction is Sadie Robertson Huff with Who Are You Following (Thomas Nelson). Huff, who has a substantial following across social media platforms, was a speaker at the aforementioned If: Gathering conference, where the book was promoted.
Mitch Albom tops our Religion Fiction Bestsellers list with Stranger in the Lifeboat, but Francine Rivers takes three spots on it. Redeeming Love, first published in 1991, was #2 amid the Hollywood adaptation of the book, which premiered on January 21, while the author’s newly released The Lady’s Mine debuts at #3. Finally, the movie tie-in edition of Redeeming Love comes in at #4.