Christian publisher David C Cook has announced that veteran marketing leader Brian Mitchell has joined the organization as Chief Marketing Officer.

Most recently, Mitchell had served as president of WTA Media, leading its literary agency and publishing efforts with K-LOVE Books after its acquisition by Educational Media Foundation (EMF). Mitchell has also served as v-p of marketing at Thomas Nelson Publishers/HarperCollins. In his new role, Mitchell lead marketing efforts for both Cook and its Nashville-based music label, Integrity Music.

“I’m honored to join the leadership team at David C Cook,” said Mitchell, in a statement. “I’m driven by the joy of delivering the hope of Christ to people across the globe through music, print, and digital media.” David C Cook Chief Executive Officer, Bill Reeves praised Mitchell's "extensive experience" and "dynamic leadership" style.

“I could not be more thrilled that Brian is on board," Reeves said, "and have no doubt he will lead our marketing teams to grow and expand our 149-year global ministry.”