British author Neil Gaiman, famous for his fantasy writing and graphic novels, is one of a number of writers for adults making a foray into the children's market, and is now following up his very successful Coraline with a creepy tale for "children of all ages," which he is calling The Graveyard Book. His editor at HarperCollins, Elise Howard, snapped it up for North American rights, and U.K. went to Sarah Odedina at Bloomsbury. The deals were made by Merrilee Heifetz at Writers House here and Dorie Simmonds as her coagent in London, both sales based on Gaiman pitching the new tale to the editors. Foreign rights are handled by the agency's Maja Nikolic.