Arcade

The Agony of Victory: When Winning Isn't Enough (Oct., $26) by Steve Friedman considers the factors that drive some men to succeed against all odds.

Crown

The GM: The Inside Story of a Dream Job and the Nightmares That Go with It (Sept., $25.95) by Tom Callahan details what may be the greatest—and most frustrating—job in football. 75,000 first printing. Ad/promo.

Down East

(dist. by NBN)

The Story of Sugarloaf (Oct., $50) by John Christie surveys the Maine mountain destination, from its humble beginnings to the present.

Down East/Shooting Sportsman Press

(dist. by NBN)

Double Guns & Custom Gunsmithing (Sept., $40) by Steven Dodd Hughes collects articles from Shooting Sportsman magazine.

Falcon Guides

Soul of the Heights: Fifty Years of Gong to the Mountains (Sept., $39.95) by Ed Cooper is the memoir of a pioneering climber; includes photos by Cooper.

Grand Central Publishing

A Lion's Tale: Around the World in Spandex (Oct., $25.99) by Chris Jericho with Peter Thomas Fornatale. The first-ever undisputed wrestling champion traces his quest to make it to the WWE. Ad/promo.

Harpercollins

Grip It and Sip It (Nov., $15.95) by John Daly. Golf's colorful and controversial star offers a humorous take on the sport. 250,000 first printing.

Houghton Mifflin

I Live for This: Baseball's Last True Believer (Oct., $25) by Bill Plaschke with Tommy Lasorda. The sportswriter reveals the secrets of the legendary manager's success and his candid opinions about the game. 100,000 first printing. Author tour.

Human Kinetics

Souled Out? How Blacks Are Winning and Losing in Sports (Oct., $22.95) by Shaun Powell considers the current state of black athletes.

Insight Editions

Knockout: The Art of Boxing (Oct., $65) by Ken Regan, foreword by Norman Mailer. Regan's dramatic photos chronicle many of the sport's greatest fights and fighters.

KTAV Publishing

Day by Day in Jewish Sports History (Nov.; $39.50, paper $24.59) by Robert Wechsler lists great accomplishments by Jewish athletes in a daily calendar format.

Maple Street Press

The Ultimate Yankees Companion: A Complete Historical and Statistical Encyclopedia (Nov., $24.95), edited by Gary Gillette and Pete Palmer, includes bios of every player, best and worst trades and best games in team history.

McClelland & Stewart

Gretsky to Lemieux: The Story of the 1987 Canada Cup (Sept., $24.95) by Ed Willes. Interviews with players and coaches help articulate what many consider the greatest hockey ever played.

New York Univ.Press

Living Through the Hoop: High School Basketball, Race, and the American Dream (Dec., $29.95) by Reuben A. Buford Mays bears witness to the hopes and struggles of one high school basketball team.

Orion

(dist. by Sterling)

Official Manchester United Story of the Season: The Players' Own Account of Their Dramatic Campaign in 2006—07 ( Nov., $24.95) by Manchester United. Soccer teammates explain how they reacted to victories and overcame setbacks.

Persea Books

The Very Best Sports Writing of Pat Jordan (Feb., $27.99), edited by Alex Belth, compiles the writer's features on topics as diverse as pool and child beauty pageants.

Powerhouse Books

Octagon (Dec., $2,500) by Lorenzo Fertitta, photos by Kevin Lynch. The official Ultimate Fighting Championship collector's limited edition features signed portraits of UFC stars and previously unseen photos. $100,000 ad/promo.

Southern Methodist Univ. Press

Spoke: A Biography of Tris Speaker (Oct., $25.95) by Charles C. Alexander traces the 22-year career of one of baseball's top centerfielders.

Sports Publishing

One Moment Changes Everything: The All-America Tragedy of Don Rogers (Sept., $24.95) by Sean Harvey examines the life and death of the UCLA All-American.

Fourth and New Orleans: Tulane Football's Season of Perseverance (Oct., $24.95) by Chris Scelfo with Benjamin Hochman. The former head coach recalls the university's post-Katrina season.

When March Went Mad: A Celebration of NC State's 1982—83 National Championship (Nov., $24.95) by Tim Peeler recalls an unlikely, Cinderella-style basketball victory.

Stackpole

Fishing Knots: Proven to Work for Light Tackle and Fly Fishing (Sept., $24.95) by Lefty Kreh. The expert angler provides a comprehensive guide to tying essential knots.

St. Martin's/Thomas Dunne

Total Access (Nov., $24.95) by Rich Eisen illuminates the workings of the NFL, including the draft, owners' meetings, cheerleaders and the Super Bowl. 100,000 first printing.

Twelve Mighty Orphans (Sept., $24.95) by Jim Dent tells the story of one of the greatest football teams Texas has ever known. 100,000 first printing.

Taylor Trade Publishing

Who's #1? 100-Plus Years of Controversial National Champions in College Football (Jan., $26.95) by Christopher J. Walsh reviews the sport's controversial rating system, historical factors, the most debated championships and the potential future of the BCS. Author tour.

Triumph Books

Farha on Omaha: Expert Strategy for Beating Cash Games and Tournaments (Oct., $19.95) by Sam Farha with Storms Reback shares strategies for winning.

Numbelievable: Stories and Drama Behind the Most Memorable Numbers from the World of Sports (Oct., $26.95) by Michael Ferraro et al. identifies these notable numbers.

The Paolantonio Report: The Most Overrated and Underrated Teams, Players, Coaches, and Moments in NFL History (Oct., $24.95) by Sal Paolantonio with Reuben Franks.

Univ. of Arkansas Press

Breaking Through: John B. McLendon, Basketball Legend and Civil Rights Pioneer (Sept., $29.95) by Milton S. Katz follows the Hall of Fame coach's efforts to overcome racism in the 1940s and '50s.

Univ. of New Mexico Press

Bunion Derby: The 1928 Footrace Across America (Oct., $24.95) by Charles B. Kastner recounts the story of Charley Pyle's grueling transcontinental race.

Wiley Sports

Never Give Up: My Stroke, My Recovery, & My Return to the NFL ( Sept., $16.95) by Tedy Bruschi with Michael Holley chronicles the NFL star's comeback.